About Us – Miin Coffee

The story of Miin Coffee

Miin Coffee was founded on the belief that a cup of coffee is more than just a beverage – it is an experience, a connection, and a story worth sharing. Rooted in Vietnam’s rich coffee heritage, our brand was created to bring the authentic taste and aroma of Vietnamese coffee to the world in a modern, convenient, and accessible way.

For us and for all, every cup tells a story – of heritage, innovation, and shared success We invite you to be part of that story, as we continue!

As we grow, Miin Coffee embraces a forward-looking vision: To become a trusted global brand that represents not only Vietnamese coffee excellence but also the values of sustainability and responsibility. We work closely with farmers and partners, supporting fair practices while promoting environmental stewardship. This commitment ensures that each product we deliver carries both quality and integrity.

History of formation
and Development

With more than 5 years of experience in exporting to the U.S. market, Miin Coffee brings proven expertise in meeting American standards and customer expectations. Our instant coffee products are developed not only to capture the authentic taste of Vietnam but also to comply with strict U.S. regulations on quality, food safety, and labeling. With FDA registration and international certifications, Miin Coffee provides instant coffee products that meet global standards while offering flexibility through retail packs, wholesale supply, and OEM/private label solutions.

This track record allows us to confidently support our partners in retail and wholesale channels, ensuring smooth import processes, consistent supply, and strong consumer acceptance. By combining global market experience with our deep Vietnamese heritage, Miin Coffee is well-positioned to expand the reach of authentic instant coffee in America.

The Beginning

Miin Coffee was founded with a simple belief: to transform Vietnam’s authentic coffee heritage into modern, convenient instant coffee formats. The company invested in product research and development, focusing on flavor authenticity and quality consistency. Partnerships with local farmers were established to ensure a sustainable and traceable supply of coffee beans.

2021

Development

We expanded our production capabilities with modern facilities, adopting international food safety standards including HACCP, ISO, and FDA compliance. The Miin Coffee Brand Identity System (BIS) was officially launched, laying the foundation for consistent communication, packaging design, and global market entry.

2023

Globalization

Miin Coffee began introducing its instant coffee products to regional export markets, receiving positive feedback from distributors and consumers. With strong foundations in place, Miin Coffee focused on compliance, packaging innovation, and preparing for expansion into the U.S. markets.

2025

37

Selected Varieties

259

Hectares of Plantations

140

Coffee Pickers

75

Consumer Countries

Core values

Quality First Deliver uncompromising quality in every product.
Integrity & Responsibility Act with transparency, ethics, and accountability.
Innovation & Adaptability Continuously improve to meet global demands.
Sustainability Grow together with farmers, partners, and communities.

Business Philosophy

We believe that coffee is not just a beverage but a bridge connecting people, cultures, and opportunities. Our philosophy is to combine authenticity with innovation, creating value for customers and partners alike.

Vision & Mission

Vision To become a trusted global brand representing the excellence of Vietnamese coffee, recognized for quality, sustainability, and innovation.
Mission To deliver authentic Vietnamese instant coffee to the world with international standards, flexible solutions, and a commitment to long-term partnerships.